As the hemp industry grows, a diverse range of hemp products is appearing on store shelves nationwide. With each new discovery about this remarkable plant, the variety of available goods continues to expand. However, for many shoppers—whether they are newcomers or seasoned enthusiasts—finding a high-quality product can be challenging.
Fortunately, there are strategies shoppers can use to find the products they desire while minimizing the risk of selecting a subpar one. Here are some methods to help ensure you get a quality product:
Does the Product Have a COA?
A Certificate of Analysis (COA) is the report provided by a certified laboratory after third-party testing. It contains crucial information about hemp-based products, including:
- THC potency
- Cannabinoid profile
- Contaminants detected
- Production and testing dates
- Presence of pesticides, herbicides, molds, etc.
Legally, every hemp product must be associated with a COA. This not only ensures quality control but also confirms that the product complies with federal and state regulations.
Read the Reviews
Taking the time to read product reviews before making a purchase is a smart move that can save you both time and money in the long run. Companies that value honesty and transparency encourage customer feedback, providing useful information for potential buyers. By exploring reviews, you can gain valuable insights into what to expect from the products you’re considering.
Similar to the detailed information found in a Certificate of Analysis (COA), product reviews offer a wealth of information, including:
- Users’ experiences with the product
- Any positive or negative side effects they encountered
- Their likes and dislikes about the product
What Educational Information Does the Brand Provide?
Ensuring customers understand how to use a brand’s top-notch products is paramount for delivering the experience they deserve. This underscores the importance of investing in customer education.
Strategies for promoting education may differ depending on factors such as the target audience, product range, and business model. Nonetheless, popular channels for disseminating informational and educational content include:
- Social media platforms like Facebook, Instagram, TikTok, and others.
- A dedicated blog hosted on the brand’s website.
- YouTube channels featuring instructional videos.
- Podcasts tailored to providing insights and guidance.
What Contact Information Does the Brand Provide?
Reliable and transparent brands prioritize accessibility for their customers, ensuring prompt resolution of any inquiries or concerns to foster trust and strengthen the consumer-brand relationship.
Brands employ various preferred methods to share contact details, including:
- Emails
- Phone numbers
- Live Chat
While contact information types may vary among brands, akin to educational content, quality brands strive to guarantee easy and swift communication for their shoppers.
How do Brands Use AI?
Regardless of your stance on artificial intelligence, its presence is undeniable and actively shaping various industries. When considering AI in the realm of hemp-based product marketing, it’s crucial to shift the focus towards understanding its application rather than merely acknowledging its existence. Here are some questions to ponder:
- Is AI employed to enrich the consumer journey or merely as a shortcut to substitute quality content?
- Are brands relying on AI-generated visuals instead of authentic photographs?
- Do the AI-generated images potentially infringe upon copyright laws?
Reputable brands prioritize the judicious use of AI, leveraging it to enhance rather than compromise quality. Conversely, less scrupulous brands may deploy AI as a facade of transparency, ultimately falling short of genuine value.
The Bottom Line
Exploring the wide range of hemp-based products might feel overwhelming, especially for experienced shoppers. However, utilizing the previously mentioned tools can streamline the process, saving time, money, and reducing stress. By integrating these quality assurance methods into your search, you set the stage for a rewarding shopping experience.